Marketing Gold

Here is the greatest marketing tactic in the world. If you are a business trying to get your product out there, listen up because today’s blog is nothing but gold. As society continues to move toward technology and different platforms continue to expand, we see another rising star or stars coming up with it. This happens to be the rise of influencers.

What is an influencer? A person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. Instagram, being one of the biggest platforms in this day in age, where we see influencers and the aesthetic that comes along with it. What do influencers do? Well first off, they take pictures like this and tend to have a couple thousand followers. Their following is really what sets them apart from the average user. Influencers tend to have a certain niche, whether it be fashion, skincare, or hair. Due to their following, different companies will then reach out and ask if they are willing to promote their product. These influencers then become brand ambassadors and start sharing the companies product every chance they get.

Why does this work? Well it’s simple, influencers are able to reach many different people and bring awareness. Following awareness, if you like the product it is likely that a user will now look up the brand and that is all the company needs. Influencers bring awareness and that is why they are one of the greatest marketing tactics ever.