Fashion Failures

Have you ever dreamt of starting your own clothing line/owning your own brand? The idea of owning that brand is amazing but it isn’t easy due to the fact that marketing a new product takes time to perfect. With starting the new line, there comes a lot of careful planning that happens before the brand is released. Many brands fail to market themselves correctly which

causes the new business to fail. Here are

2 of the top marketing fails in the fashion

industry.

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1. There is no differentiation that causes the brand to stand out. Everyone wants to be like Nike but Nike is already doing a great job at being Nike. There must be something unique that causes the brand to stand out. Some type of detailed design that makes customers feel as though they need your product.

2. There is no specified target market. Everyone has a different sense of style and age also plays a part. Having a set demographic makes marketing more personal and creates connections with the consumers. For example, Nike markets their brand as clothing for athletes and market towards everyone because they make it known that everyone is an athlete.

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With better structure and careful planning, your new clothing line can be on its way to becoming the next top brand. Making sure that these two components are solidified will surely improve the business and if anyone needs a brand ambassador, go over to the contact section and let me know.